One month after Miluo became a child model last year, Tan quit her job as a fashion designer to ensure that she and her daughter were in a position to accept any job offers that came their way. Tan, 32, also hopes that the experience will be good for her daughter’s development and instill her with confidence.īut there is another motive: Child modeling in China can be highly lucrative. Miluo’s mother, Tan Cuidong, maintains that her daughter’s modeling is just “another type of fun” and likens it to any other extracurricular activity. Miluo - who also goes by the nickname Lele, literally meaning “joy joy” - grows impatient after hours in front of the camera, and she retreats to a corner when she’s finally had enough. Instead of the toys back at her kindergarten, she is surrounded by a broken washing machine splashed with yellow paint, a wooden cupboard, a simple dressing table, a couch, and a computer desk. The large room in which the day’s photo shoot is happening is populated with an odd collection of uninviting props. “Here” is Catfree Kids, a photography studio in Hangzhou that specializes in child modeling. “But my mother brought me here.”įive-year-old Huai Miluo’s experience as a child model. “I prefer my kindergarten because there are a lot of toys there,” says Miluo. It makes sense - she’s been modeling clothes for online fashion outlets for eight months now, a significant stretch of time given her tender age.īut Miluo - one of hundreds of thousands of child models in China swept up by the wave of the nation’s booming e-commerce industry - doesn’t hide her frustration at missing out on the playtime that is normally a staple for children her age. Its owner, 5-year-old Huai Miluo, has taken another leave of absence and is spending the entire day pursuing her career in child modeling.īetween photos, the angelic-looking Miluo scribbles a drawing on a cluttered dressing table while assistants see to her hair and prepare her next outfit, the fourth of dozens she will wear over the course of the day. ZHEJIANG, East China - At 2 o’clock on a Thursday afternoon in March, when most toddlers at Hangzhou’s Kid Castle bilingual kindergarten are taking a nap, one bed is empty.
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